TQFarma
Medical web portal
UI Project 2020
Overview.
Tqfarma is a cutting-edge healthcare platform that meets the evolving needs of medical professionals by providing them with updated information on drugs, mechanisms of action, and news in multiple specialties, along with practical resources for their daily practice.
In today's fast-paced medical environment, healthcare professionals often rely on online resources to stay informed and knowledgeable. They seek personalized content and engaging experiences.
Recognizing the challenge of attracting the attention of healthcare staff with limited time, Tqfarma leverages digital channels to deliver information in a clear, concise, and accessible manner.
Quantitative Research and Insights.
Prefer engagements with pharmaceutical representatives
Users.
Tqfarma's target audience is made up of medical professionals and healthcare personnel.
Goals.
- Simplify the visual structure of TQfarma to address user confusion and make the platform easier to navigate.
- Enhance the visual communication of the platform's vast content, including information on medicines and the latest advances in the field of medicine.
- Improve the user experience on mobile devices to ensure that healthcare professionals can access the information they need, no matter where they are.
- Streamline the visual structure to enhance the overall user experience while maintaining the platform's current functionality.
- Continuously improve TQfarma's ability to serve as the go-to resource for healthcare professionals by simplifying access to the wealth of information and resources available on the platform
My Role: UI/UX Design. Collaborate on the project with a talented team of designers and developers.
Process.
New Design.
I have proposed a design for a clearer interface that uses colors and iconographies that are related to the brand and create a modern look. This design aims to improve the user experience by making the interface more intuitive and visually appealing.
Home page
Ovid electronic books page
Update of clinical practice guidelines Page - Podcast
Journals Page
Specialty News Page
Webinars Page
Vademecum Information Page
Mobile visualization
Results.
Tqfarma stands as a leading digital platform for medical professionals in Colombia, with an impressive 43% brand recognition rate among healthcare workers. The platform has cultivated a strong user base of over 48,753 registered users, who regularly engage through its platform and targeted email campaigns.
