AnnuityScore is a company that provides financial advisors with a powerful new software evaluation tool to help them navigate the complex world of annuities. This $5 trillion market is primarily for retirement accounts, and our product is designed to give advisors the tools they need to make informed decisions for their clients.
My Role: UX/UI web design
Tools: Figma, Photoshop, Illustrator.
The company is in the process of redesigning its home page and is seeking a design that will help bring its vision to life. Their technical team has experience in development, but no design experience to create a visually stunning and easy-to-use website.
I have designed a home page that meets the goals and characteristics set forth. I have used dark tones, separated sections with background colors, and used blurred background images to create a cohesive and visually appealing design.
The overall color scheme of the design follows the colors of the brand, creating a cohesive and on-brand look.