AnnuityScore Project
Financial Advisor
Web Design
Overview.
AnnuityScore is a company that provides financial advisors with a powerful new software evaluation tool to help them navigate the complex world of annuities. This $5 trillion market is primarily for retirement accounts, and our product is designed to give advisors the tools they need to make informed decisions for their clients.My Role: UX/UI web designTools: Figma, Photoshop, Illustrator.Problem.
The company is in the process of redesigning its home page and is seeking a design that will help bring its vision to life. Their technical team has experience in development, but no design experience to create a visually stunning and easy-to-use website.Goals.
- Design the home page, the company.
- Use background images that incorporate the brand's color palette.
- Add a featured video button with a visually appealing design to draw attention to the explainer video.
- Keep the current design of the web subsections, which float on top of the background images.
- Use a dark theme for the website to create a modern and sophisticated aesthetic.
Old design
Solution.
I have designed a home page that meets the goals and characteristics set forth. I have used dark tones, separated sections with background colors, and used blurred background images to create a cohesive and visually appealing design. The overall color scheme of the design follows the colors of the brand, creating a cohesive and on-brand look.
Color Palette
Icons
