If your goal is to establish a strong presence in the digital world, it's essential to have a set of digital graphic pieces that represent your brand consistently across different platforms.

Here are the 6 graphic pieces every brand should have to position itself in the digital realm:

✅ 1 - Adaptable Logo:

Undoubtedly, the logo is a fundamental element as it is the face of your brand. Ensure your logo is designed to be visible in various formats. A well-crafted logo adds professionalism and positioning to your brand.

Typically, logos are created in 4 sizes for digital media: S, M, L, and XL. Have them in different formats such as jpg, png, or pdf, both in color and monochromatic versions.

🎇 2 - Social Media Banners:

Regardless of the social network you choose to be present on, having a banner tailored to the network's dimensions is ideal. Design the banner with the defined graphic elements and colors for your brand to maintain a coherent image across different digital channels.

Adapt the design following the established formats of each social network. Avoid using the same banner for all networks as it may distort or pixelate, diminishing your brand's quality.

💻 3- Website

It's no secret that having a website is indispensable for any brand today. While many brands promote their products or services solely through social media, having a dedicated website is crucial. Social networks are powerful tools, but you don't own them, and policies may change, risking the loss of your efforts.

Having your website allows you to own your database and communicate independently of any algorithm.

📱4- Landing Page

A landing page is a top tool for generating more sales. Often confused with a website, its focus is different and created with a specific purpose – to sell more. Designing an attractive landing page requires a clear strategy and provocative design to subtly guide users to make a purchase.

These pages usually include product photos, logos, brand elements for ambiance, and a compelling banner.

📨 5- Email

Email remains a basic tool for connecting with the audience. Despite some misconceptions about its utility, it remains one of the best tools for brand-customer relationships. The key to a successful email campaign lies in the title and design.

Creating an impactful design with a strong brand image and a title that breaks the monotony is crucial to capturing users' attention.

An email typically includes the brand logo, graphic system elements for ambiance, the brand's web typography, and sometimes, photographs.

To simplify the process, create a basic structure and modify the content according to the topic you're addressing.

🎥 6- Corporate Video:

Whether you're a personal brand, product, or service, having a video is an excellent way to communicate who you are and what you do. A video adorned with brand graphics reflects a solid and professional image.

When editing a brand video, elements such as the logo for the introduction and closure, brand-related backgrounds or elements, text with the brand's typography, and vignettes or animations are often used.

Having these 6 elements provides you with tools to approach your customers with a cohesive visual image across all channels, creating visual consistency in each of them.

If you want to learn how to build a digital brand image that captivates, check out our complete blog